The Book

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Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class:

Marketing needs to be a machine.
Marketing needs to be agile.
Marketing needs to be prepared for the future.
Marketing must own the future.

The case studies he shares reveal key lessons on eliminating rigid planning processes, taking calculated risks, measuring costs, and benchmarking results against the best – inside and outside your industry.

As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty.

Testimonial

Marketing Machine provides a road map on how to build a modern marketing organization that is well-positioned for success. Guy has been a great partner helping us implement many of the concepts found in his book and optimize ROMI.

– CMO, Financial Services

This is Guy’s fourth and best book on marketing – it really opens and unlocks the Marketing Machine. His work has helped me find high ROI marketing strategies that really work in a digital age and his tools are practical. Finally, the question of what drives high ROI in a marketing. I wish that Guy’s Marketing Machine can help marketers all over the world as it has helped me.

– Marketing Director, Consumer Packaged Goods

Testimonial

Guy’s new book provides great approaches to providing confidence in making marketing decisions in both simple and complex marketing environments. It’s clear that his recommendations are based on real-life experience in B2B, B2C and B2B2C markets. We look to implement a number of the concepts in Marketing Machine and expect that they will contribute enormously.

– Director of Marketing, Consumer Durables