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The Author

Guy R. Powell, founder and president of ProRelevant, specializes in delivering critical, advanced analytics software and consulting to help global brands boost revenue. He is also the author of Marketing Calculator: Measuring and Managing Return on Marketing Investment and the co-author of ROI of Social Media: How to Improve the Return on Your Social Marketing Investment.

Guy is available for training on this and other strategic and tactical marketing topics.  Contact him at ProRelevant.com